Case: Social Media Planning & Integration 

 Lær:

• Exercise: Your Social Media IQ
  • Benchmark your social media IQ and engage in a discussion with the class on how to get to the next level 
• Defining your Content Strategy
  • Building out a multi-channel content plan that aligns with your audience(s) and objective(s)
• Social Media Best Practices
  • A core set of best practices is outlined using case studies and examples

Michael var tidligere Manager, Partner Marketing at RightNow Technologies og President, Business Marketing Association, Boston. Han har også arbeidet som Vice President of Marketing, Salesnet og Director of Marketing, StreamServe.

Awareness har i nesten 10 år utviklet og solgt social media marketing software til noen av verdens største merkevarer og byråer, som Sony, McDonalds, Best Buy, Hershey’s og Air Miles.