The Golden Pencil (Gullblyanten) is the most prestigious advertising award in Norway. In 2015, it celebrated its 25th anniversary.

Our task was to design the visual identity for the event. We wanted to make an identity that honoured all the works from previous years.

By using the back shape of the pencil, we created a graphic shape we could fill with old material. We used both stills and moving images and created kaleidoscope patterns from the combined shapes.

Credits

Agency: Kitchen

Client: Kreativt Forum