The agency’s task was to come up with the packaging and accompanying direct B2B communication with the aim of telling the story about the 100% natural ingredients as well as the authentic Vis lemons used to make the special edition of Karlovačko Lemon radler.

The bottle, illustrated with Vis landmarks, was packed in a paper box together with freshly picked lemons from Vis and a special letter whose content could be read only if smeared with lemon juice. This Vis story package was then sent out to all Heineken business partners.


Agency: Bruketa&Žinić OM

Client: Heineken Hrvatska