What if clothes could speak?
Fretex is The Salvation Army’s thrift shop. To strengthen its position as a treasury for unique fashion, a piece of clothing and its diary was sent to especially selected celebrity bloggers. The handwritten diary documented the long, eventful life of the garment, and encouraged the celebrities to continue the story.
The diary was handwritten and documented the long, eventful life of the garment, and encouraged the celebrities to continue the story. The craft and the chosen material had to reflect the sweater's timeless quality. The beautiful leather bound diary and the handwritten entries enhance the sweater's personality. To highlight the passing of time, the sweater's handwriting and the pens used gradually become more modern. The saddest parts of the diary are emphasised by tear drops smudging the ink.