Adsorption dryers can prevent this if they are serviced properly. This was necessary to clarify industrial plants with adsorption plants. We created a mailing that demonstrates what can cause too much moisture. The plastic bag, which served as a shipping envelope, was filled with some water, which allowed the whole mailing to be condensed and thus made the problem of condensation experienceable.

The campaign was well received by food producers and reached a response of 8 percent. This resulted in new service contracts, a BoB Best of «Business-to-Business» Communication Award and a Swiss Dialogue Marketing Award.


Agency: AGENTUR AM Flughafen

Client: Krûger