Challange

To create a direct mail for the new generation of Yaris. With new multimedia communication platform Touch and Go and several others incredible innovations and features, the new Yaris is the smartest and the most exciting car in its segment.

Solution

Since Yaris has way too many enhancements and improvements, it is useless to point out and explain all of them. It is easier if you visit showrooms, and we will introduce you to its exciting charms and advantages.
In cooperation with an institute for practical physics, we have created an electrostatic direct mail (made from plastic and special foil), which will give you a hair raising experience. The message: The new Yaris. You will bristle with excitement.

Result

20% higher response when compared to similar promotional efforts. Direct mail also appeared on several specialists web portals as an example of good praxis.

Credits: Saatchi & Saatchi Slovenia

Client: Toyota